To create a sensory reality, auditory and visual, we can use many technologies (PC, smartphone, helmets, 360º cameras, gloves, glasses, headphones, clothing, controllers), more or less immersive. Popularized by video games, it was also a solution for many sectors during the Covid-19 period having made it possible to interact remotely with customers. In 2021, VR or AR has become vectors of economy and innovation that give value to the brand, given their internal and external potential.
